Dallas Singer Spreads Her Lyrical Wings

A new voice is here and it belongs to Allura. The 21 year-old Dallas native has such an original tone and there is absolutely no denying her infectious personality. Both her music and her charm are here to stay.

Over the weekend, Allura debuted her first single from her upcoming album “Happy Birthday to My Ex.” The single - “What’s the Move” was well-received at a private launch in Dallas. The upbeat, yet mellow riding out anthem poses a fun theme of what energy and what vibes are you offering for the night?

To accompany the debut song, Allura also revealed a visual for “What’s the Move” over the weekend. The video features the artist and two of her girlfriends, sipping and contemplating plans for the night. The single can be downloaded on all major platforms.

Believe it or not, Allura began her music journey just over one year ago. “I’ve been singing my entire life,” says the singer. “I grew up singing in church and at The Black Academy of Arts and Letters Summer Enrichment Program.”

Allura is incredibly humbled by the great reception she has received in an ever-so tough music industry. While she has indeed accomplished so much in such a short amount of time, she insists that she’s only getting started.

“This time next year I see myself signed to a major label and constantly booking shows.”